Privacy Policy

Last updated:

Introduction

Genuineline ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and safeguard your information when you use our wardrobe consultation services or visit genuineline.ddd. This policy complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

Data Controller

Genuineline is the data controller responsible for your personal data. If you have questions about this policy or our data practices, contact our Data Protection Officer at:

Email: admin@genuineline.world
Address: SW 7th St, Miami, FL 33130, United States
Phone: +1 (415) 806-5876

Information We Collect

We collect the following categories of personal data:

  • Identity Data: Name, title, date of birth
  • Contact Data: Email address, phone number, billing address
  • Physical Data: Body measurements, photos for wardrobe assessments
  • Preference Data: Style preferences, color choices, lifestyle information
  • Transaction Data: Payment details, purchase history, booking records
  • Technical Data: IP address, browser type, device information, cookies
  • Communication Data: Consultation notes, correspondence, feedback

Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

  • Contract Performance: Processing necessary to fulfill our consultation services agreement with you
  • Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications, photo storage)
  • Legitimate Interests: Processing necessary for our legitimate business interests, such as improving services and fraud prevention
  • Legal Obligation: Processing required to comply with legal requirements (e.g., tax records, regulatory compliance)

How We Use Your Information

Your information is used to:

  • Provide personalized wardrobe consultation services
  • Create and maintain your style profile and recommendations
  • Schedule and manage appointments
  • Process payments and issue receipts
  • Send service-related communications and follow-ups
  • Send marketing communications (with your consent)
  • Improve our services based on feedback and analytics
  • Comply with legal and regulatory obligations

Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Client Records and Style Profiles: 3 years after your last consultation or service
  • Photos and Visual Content: 2 years after your last service, or upon your request for deletion
  • Payment and Transaction Records: 7 years as required by tax and accounting regulations
  • Marketing Consent Records: Until consent is withdrawn, plus 1 year for compliance records
  • Communication Records: 2 years after the last interaction
  • Website Analytics Data: 26 months from collection

After the retention period expires, we securely delete or anonymize your data. You may request earlier deletion subject to our legal obligations.

Data Sharing and Third Parties

We may share your personal data with:

  • Service Providers: Payment processors, cloud storage providers, scheduling software
  • Professional Partners: Contracted stylists working under confidentiality agreements
  • Legal Authorities: When required by law or to protect our legal rights

We do not sell your personal data. All third-party service providers are contractually bound to protect your data and process it only as instructed by us.

Use of Third-Party Services

Our website uses various third-party services to enhance functionality, analyze usage, and provide advertising services. These services may collect and process your personal data:

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with our website. Google Analytics collects information such as:

  • Pages visited and time spent on pages
  • Device and browser information
  • Geographic location (city level)
  • Traffic sources and referral websites

Google Analytics uses cookies to collect this information. The data generated by cookies about your use of the website is transmitted to and stored by Google. Google may use this data to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by law or where third parties process the information on Google's behalf.

You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

For more information about Google Analytics and Google's privacy practices, visit: https://policies.google.com/privacy

Google Ads Conversion Tracking

We use Google Ads Conversion Tracking, a service provided by Google LLC, to measure the effectiveness of our advertising campaigns. When you click on a Google ad, a conversion tracking cookie is placed on your device. These cookies allow us to track when users complete certain actions on our website, such as filling out a contact form or booking a consultation.

The information collected through conversion tracking cookies includes:

  • Which ads led to conversions
  • Time of conversion
  • Device and browser information

This data is used to optimize our advertising campaigns and does not personally identify you. Google may use this data according to their Privacy Policy: https://policies.google.com/privacy

You can opt out of Google's use of cookies for conversion tracking by visiting: https://www.google.com/settings/ads

Google Ads Remarketing

We use Google Ads Remarketing, a service provided by Google LLC, to show you relevant advertisements on other websites after you have visited our website. Remarketing uses cookies to serve ads based on your past visits to our site.

Google Ads Remarketing may collect information about:

  • Pages you visited on our website
  • Your browsing behavior
  • Device and browser information

This allows us to display personalized advertisements to you on Google's advertising network and partner websites. The cookies used for remarketing expire after a certain period (typically up to 540 days).

You can opt out of Google's use of cookies for remarketing by visiting: https://www.google.com/settings/ads or by using the Network Advertising Initiative opt-out page: https://www.networkadvertising.org/choices/

For more information about Google Ads and privacy, visit: https://policies.google.com/privacy

Google Maps API

We use Google Maps API on our contact page to display our location. When you visit the contact page, Google Maps may collect:

  • Your IP address
  • Location data (if you enable location services)
  • Browser and device information

This data is processed by Google according to their Privacy Policy: https://policies.google.com/privacy

International Data Transfers

Your data may be transferred to and processed in countries outside of your residence, including the United States. When we transfer data internationally, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with all service providers
  • Verification that recipients maintain adequate data protection standards

Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption of data in transit and at rest
  • Secure access controls and authentication
  • Regular security assessments and updates
  • Staff training on data protection practices
  • Confidentiality agreements with all personnel

Your Rights Under GDPR

If you are in the European Economic Area (EEA) or UK, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restriction: Request limitation of processing
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing
  • Right to Lodge a Complaint: File a complaint with your local supervisory authority

To exercise these rights, contact us at admin@genuineline.world. We will respond within 30 days.

Your Rights Under CCPA (California Residents)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to Know: Request disclosure of personal information collected, used, and shared
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal data)
  • Right to Non-Discrimination: Equal service regardless of exercising privacy rights

To submit a verifiable consumer request, contact us via the methods listed below. We will verify your identity before processing your request.

Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will delete it promptly. Parents or guardians who believe their child has provided us with personal data should contact us immediately.

Data Breach Notification

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to you, we will also notify you directly without undue delay, providing details of the breach and recommended protective measures.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a prominent notice on our website or sending you an email. We encourage you to review this policy regularly. The "Last updated" date at the top indicates when the policy was last revised.

Contact Us

For privacy-related inquiries, to exercise your data rights, or to file a complaint, contact us at:

Data Protection Officer
Genuineline
Email: admin@genuineline.world
Address: SW 7th St, Miami, FL 33130, United States
Phone: +1 (415) 806-5876

We aim to resolve all complaints internally. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.